This project involves the hypothetical re-branding of a cat rescue center. It is based on “The Purr” – a no kill cat charity located in Dublin’s north inner city. It’s flagship store was opened on Valentine’s Day 2021.

The Purr’s mission is to help homeless, stray and feral cats and kittens through their Trap-Neuter-Release (TNR), rescue, fostering and re-homing programmes, in conjunction with their educational and advocacy work.

Based on the logo, final components such as marketing merchandise, stationery, graphics, typography, pamphlet, and logo manual were created to fit around the newly made logo. Each piece had to follow the selected colour palette and create a welcoming and comforting mood.