In December 2025, I helped ACLED bring cohesion, centralisation and accessibly to the global brand guidelines ahead of their Instagram launch. This would also feature in their new social products and social media revamp for their video-first strategy. Working in close partnership with the media relations, editorial, social media and multimedia team in the external affairs department, we reviewed and developed every aspect of the brand - from colour and logo usage to the product application and developing templates and guidelines to ensure easy use of each. With a digital and video first mindset, we tackled motion graphics, font, layout and the iconic ACLED globe, refreshing and reinvigorating the core assets of the ACLED brand.