Between October and December 2025, I supported ACLED in the design and delivery of a comprehensive brand strategy for their 2025 Conflict Watchlist and Index end-of-year campaign. The objective was to create a cohesive visual and conceptual identity that could clearly communicate complex, high-stakes data to a global audience. At the core of the campaign was ACLED’s guiding principle, “Clarity in Crisis.” I developed a brand concept that translated this idea into a clear, confident, and focused visual language. The identity centered on a strong focal-point graphic, designed to symbolize insight and orientation amid uncertainty—reflecting ACLED’s role in bringing structure and understanding to conflict data. Working under the oversight of key stakeholders, and in close collaboration with the media relations, editorial, social media, and multimedia teams within the External Affairs department, we reviewed and refined every element of the brand system. This included color palettes, logo usage, typography, layout principles, and product applications, ensuring the identity was both flexible and immediately recognizable across platforms. A major component of the work involved translating the brand into practical, scalable tools. I led the development of templates and brand guidelines to support consistent use across teams, enabling rapid deployment of assets without compromising quality or coherence. With a digital- and video-first mindset, we placed particular emphasis on motion graphics and dynamic storytelling. Core brand elements—such as font treatments, layout systems, and the iconic ACLED globe—were refreshed and reinvigorated to better support animation, short-form video, and social distribution, while remaining grounded in ACLED’s established visual identity. The result was a modernized, campaign-ready brand system that strengthened ACLED’s end-of-year communications and reinforced its position as a trusted source of clarity in complex and evolving crises. Working in close partnership with the media relations, editorial, social media and multimedia team in the external affairs department, we reviewed and developed every aspect of the brand - from colour and logo usage to the product application and developing templates and guidelines to ensure easy use of each. With a digital and video first mindset, we tackled motion graphics, font, layout and the iconic ACLED globe, refreshing and reinvigorating the core assets of the ACLED brand.